Strategic Development and Brand Establishment in the Insurance Sector of Rwanda: A Case Study of Soras Insurance Company
2023 | NEWPORT INTERNATIONAL JOURNAL OF CURRENT RESEARCH IN HUMANITIES AND SOCIAL SCIENCES | Pp. 7-26
Organizations are understandably concerned with managing their "Corporate Image." This research on corporatestrategy and building of corporate image is integrated to create a framework which identifies the factors thatinfluence insurance Companies in corporat...