Abstract

In Uganda, breast cancer affects 116 out of every 100,000 women. Worldwide, the yearly incidence rate of breast
cancer (BRCA) is more than 1 million cases and more than 411,000 deaths. In underdeveloped nations, the survival
rate is less than 50%, while in industrialized nations, it is 90%. Studies have shown that this is caused by delayed
diagnosis and identification of breast cancer (BRCA), as well as by inadequate understanding, attitudes, and practices
about BRCA, its causes, risk factors, and screening methods. Since the success of these campaigns to raise awareness,
alter negative attitudes toward BRCA prevention and treatment, and improve the use of screening methods is highly
dependent on their influence, the MTN Foundation, National Breast Cancer Coalition, Breast Cancer Action, and
Miss University Uganda campaigners have resorted to aggressive awareness and sensitization programs aimed at
increasing knowledge, changing attitudes, and improving the practice of all necessary screening procedures. To
determine the degree of awareness and exposure, knowledge level, attitude, and screening practice among women
in Kampala District, a survey and in-person interviews were employed. The causes of unhealthy habits and their
effects were explained by the Health Believe Model and the Attitude Change Theory. The results showed a cursory
understanding of BRCA symptoms, causes, genetic testing, BSE, and CBE. Strongly negative emotional and
psychological beliefs also impact that attitude. As a result, the study stressed the need of preventive rather than
curative methods and acknowledged the contribution of breast cancer campaigns to the cause.
Keywords: Breast cancer, Campaigns, Self-examination, Risk factors.