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Community Radio and the promotion of gender equality. A case study of Nyabihoko Sub-County, Ntungamo District
Author: Agaba Ezra and Isabirye Joel
Publisher: IAA JOURNAL OF COMMUNICATION
Published: 2024
Section: College of Humanities and Social Sciences
Abstract
One of the primary roles played by media within communities is fostering unity among people and society as a whole.
Community radio serves as a crucial tool in achieving this objective. It is widely acknowledged that community
media can encompass various aspects, such as shared interests, locality, and cultural identity. This study focuses on
the intersection of community radio and women's empowerment, examining how community media uniquely
challenges discriminatory traditions and empowers women. Drawing on multiple development paradigms and
feminist theories, the research investigates the extent to which community radio stations contribute to promoting
gender equality. The study employs a case study approach in Nyabihoko sub-county, Ntungamo district, Uganda.
Utilizing a mixed-methods design, data was gathered from various stakeholders, including clan elders, religious
leaders, local council representatives, community-based organizations, and youth, through surveys and qualitative
interviews. The research revealed that community radio plays a significant role in enhancing women's
empowerment, serving as a vital catalyst for positive change. The findings demonstrate that community radio
support significantly contributes to bolstering women's empowerment. After analyzing the collected data, including
mean and standard deviation calculations, it became evident that there exists a notable relationship between women's
empowerment and gender equality. These findings shed light on the strategies and mechanisms employed by
community radio to address gender disparities within the local context. They offer valuable insights for
policymakers, media practitioners, and development institutions seeking to leverage the potential of community
media for social transformation and empowerment