Abstract

Media organizations in Uganda are not exempt from the media industry's ongoing efforts to digitize its operations,
particularly in developing nations. Global change is effectively sparked by the advancements in new media
technologies. The method, precision, and speed of message generation and transport have all been greatly enhanced
by these technologies, and they have also completely changed the definition of broadcasting. Still, in an informationoverloaded
world, figuring out where broadcasting fits in is getting harder and harder. The survey research
approach was employed to gather pertinent data for the study in order to develop data for it. The results of the data
analysis showed that the production of the station under investigation has been significantly impacted by new media
technologies. Lack of technical expertise and the expense of purchasing necessary equipment continue to be major
obstacles to their efficacy. According to the study's conclusions, the government should lower the value-added tax
on new media equipment as doing so will lower the equipment's overall cost and ease the financial strain on the
station. The use of new media technologies can expand the broadcasting industry's reach and elevate Uganda's
broadcast sector to a global player. This is only possible if there are no barriers preventing the broadcast media
sector from effectively acquiring new and improved infrastructure. Workshops, symposia, seminars, and training
courses should all be used to try and educate current and future broadcasters