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The Scopes and Implications of Health Communication in Public Health Practices in Nigeria
Author: Matthew Chibunna Igwe1,2*; Emmanuel Ifeanyi Obeagu2
Publisher: Journal of Bacteriology and Mycology
Published: 2024
Section: School of Allied Health Sciences
Abstract
The scope of health communications in Nigeria encompasses various aspects, including health promotion, disease prevention, health education, and behavior change interventions. It involves the dissemination of information, messages, and campaigns through various channels such as mass media, community engagement, interpersonal communication, and digital platforms. Health communications also involve advocacy, social mobilization, and community participation to raise awareness, improve health literacy, and empower individuals and communities to make informed decisions regarding their health. The implications of health communications in Nigeria are significant. Effective health communication strategies can contribute to improved health outcomes, increased knowledge and awareness of health issues, behavior change, and increased utilization of health services. It can help address public health challenges such as infectious diseases, maternal and child health, nutrition, sanitation, and non-communicable diseases. Health communications can also play a vital role in addressing social determinants of health, promoting health equity, and reducing health disparities among different populations in Nigeria. However, there are several challenges and considerations in implementing health communications in Nigeria. These include low health literacy levels, cultural and language barriers, limited access to information and technology, misinformation and rumors, and the diverse socio-cultural contexts within the country. It is essential to tailor health communication messages and strategies to the specific needs and cultural beliefs of different communities in Nigeria. Collaborations between health professionals, policymakers, media organizations, community leaders, and other stakeholders are crucial for effective health communications.