Abstract

Aesthetics deals with the beauty of an object or subject. Aesthetics has the power of
drawing the readers to feel and experience what the artists have felt and experienced. This
paper therefore examined the challenges affecting community newspapers in meeting
aesthetics demand. Anchored on investment theory of creativity, the paper employed
ethnographic research design, the paper found that, community newspapers find it
difficult to command visual appeal among its audience due to the inability of most
publishing house to work as a team. Also, the lack of experience among
journalists/editors, as well as the absence of sophisticated tools equally affects the ability
of community newspapers to bring out of its best in respect to physical appeal. The study
further found that getting the layout and design right is difficult because of lack of
creativity and poor visual sensitivity. Lastly, the paper established that community
newspapers have equally been found culpable in the area of textual aesthetics; hence the
need for improvement.