Abstract

Climate change is the term used to describe the shift in worldwide weather phenomena associated with an
increase in global average temperatures; while this temperature increase is more specifically referred to as global
warming. The negative effects of climate change, and specifically global warming, are signposted everywhere.
The increase in the frequency and intensity of floods, the prolonged and scorching nature of the sun and
accompanying heat wave, the short spell of rainfall are all signs of the present danger. Unfortunately, as a result
of their activities, humans are accused of being largely responsible for most of the changes resulting into global
warming. Nevertheless, the Mass Media have been looked up to as indispensible sources for information
dissemination and opinion moulding on all societal issues. This position has been further strengthened by the
emergence of the Social Media. The enormous power and potential the Mass Media boast of today can be
profitably deployed in disseminating climate change information to achieve the desired results that mitigation
and adaptation efforts, target.